B E A U T Y
P A C K A G I N G
From concept to Final execution
America’s #1 Face Mask Brand. For over 40 years, Freeman Beauty created fun, nature inspired, high performance skincare. Founded in 1976 in Los Angeles, the brand has become a go-to expert in facial masks and specialty beauty products.
LIP DIP
Lip MASK & Lip SCRUB
For Lip Dip, I built a packaging world where illustrated lips and teeth bite straight into fruit to express flavor. That image became the foundation for everything—the sachet design, illustration style, and overall layout. I also created the name Lip Dip.
Exclusively sold at Ulta Beauty
‘FROM THE HEART OF L.A.’
Holiday 2020
Freeman’s Holiday 2020 line was a full concept-to-execution project shaped from the ground up. As a Los Angeles native, I pulled from my surroundings to build the visual world of the collection—defining the color palette, hand-illustrating palm trees, selecting type treatments, and developing original product concepts and packaging design. I also contributed to naming select kits and writing copy. The release included approximately 30 products, making it a major seasonal launch for the brand.
Sold at: Target, Ulta Beauty, Walmart, Kohl’s, 5 Below, Walgreens, Big Lots, Bed Bath & Beyond, & more
Above: mockup renderings of Carton designs
Above: Mockup Rendering of sheet masks and sachets
‘FREEMAN BODY’ SHEET MASKS
Developed Freeman Beauty’s body sheet mask line, starting with the core packaging illustrations that established the visual direction of the collection. From there, I expanded the system into full packaging design, creating custom dielines tailored to the sheet mask format and building pattern work for the masks themselves. The project combined illustration and structural design to create a cohesive, expressive body care line from concept through execution.
Designed in collaboration with Erika Ruiz
Designed in collaboration with Erika Ruiz
I executed woman illustrations for all packaging. Color selection, Shape and Pattern design, plus custom sheet mask dielines exclusively for Hands, Arms, Feet, Neck, Thighs.
‘BODY’ LINE
Flirty FEEt
ABOVE: MOCKUP RENDERINGS of CARTONS & BUFFER/SCRUBBER
‘MARBLE PEEL-OFF MASK’
WALMART EXCLUSIVE
Freeman’s first dual-chamber packaging debut, featuring two separate compartments—pink and blue—that activate upon opening. Once the bottom is torn off, each side can be squeezed to release the formulas, which are then applied in a swirling motion to create a marbled effect on the skin. I developed the full concept from start to finish, including the visual identity, illustration system, typography, holographic print treatment, and instructional graphics for the packaging back.
spring 2020
‘MArble Peel-ofF Mask’ AntI-Stress
2021
— Icon Iterations & Exploration —
‘LOVE TO MASk’ KIT
ULTA EXCLUSIVE
Designed & Identified by me:
Designed a vibrant, rainbow-inspired packaging system for the Love to Mask Kit, centered around color, joy, and expressive self-care. Developed the full visual direction, including sachet graphics, typography, palm illustrations, and overall graphic language. Carefully selected Pantone colors to build a cohesive rainbow palette and established a structured pack-out layout to support both functionality and visual impact. The result is a bold, color-driven system that brings energy and playfulness to the product experience.
Fall 2020
BELOW & ABOVE: Mockup Renderings of Carton & Sachets
‘Exotic mask blends’ kit
ULTA EXCLUSIVE
Designed graphic placement & carton cut outs
Fall 2020
‘CLEANSING MASK Bar’
FIVE BELOW EXCLUSIVE
Spring 2021
I created the original concept design for these products. Identified and designed the debossing on the mask bars.
‘COSMIC STEAM’
WARMING EYE MASKS
Spring 2021
I created the original concept design from concept to completion, plus illustrated Freeman’s iconic artwork into spa attire.
‘SPRING SKIN’ 4-piece Mask KIT
FIVE BELOW EXCLUSIVE
Flower Illustrations & layout created by me
Spring 2020
FREEMAN Concepts & EXPLORATIONS
L.Y.L SKINCARE
Live Young Lifestyle focuses on a lifestyle blog for all things anti-aging. From skincare, makeup, and exercise tutorials to healthy recipes and in-depth interviews and treatments with leading dermatologists, aestheticians, and plastic surgeons.
Darnell, the founder of Live Young Lifestyle developed her own skincare product line.
L.Y.L. CONCEPTS
‘Faerie Drunk’
Beverage PACKAGING CONCEPT
Faerie Drunk is a lavender mint liquor, sure to knock you off your feet. Legend has it one sip of this alcoholic potion will enter you in the magical fairy realm. Do be careful with your consumption or you will be forced to dance around the Faerie ring until you pass out from exhaustion or madness.
© 2026 Cat Caper