Beauty Packaging — Cat Caper

P A C K A G E D E S I G N

Beauty packaging & more

America’s #1 Face Mask Brand.

For over 40 years, Freeman Beauty has been on a mission to make nature inspired, fun, high-performing specialty beauty products accessible to the younger beauty-involved customer. Freeman Beauty was founded in 1976 in Los Angeles with a vision to create a line of fun, nature inspired products and has become an expert in facial masks.

LIP DIP

LIP MASKS & LIP SCRUBS

Created from concept to execution. I Invented the name Lip Dip. Created custom dielines for sachets, illustrations and overall graphic design and placement. One of my favorite package designs to date.

Exclusively sold at Ulta Beauty

Freeman beauty — L.A. Holiday 2020—

Proud to say I had a huge hand in Freeman’s Holiday 2020 line. I designed the entire concept from concept to execution. As a native from Los Angeles, CA it was very fun to design my roots. I identified the color palette, hand illustrated palm trees, chose type treatment, created product concepts, invented original product design, and copy wrote some kit names. This was a huge release for Freeman as we designed about 30 products for Holiday 2020.

Sold at: Target, Ulta Beauty, Walmart, Kohl’s, 5 Below, Walgreens, Big Lots, Bed Bath & Beyond, etc.

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Above: mockup renderings of Carton designs

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Above: MOCKUP RENDERINGS OF SHEET MASKS & SACHETS

BODY SHEET MASKS

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Designed in collaboration with Erika Ruiz

I executed woman illustrations for all packaging. Color selection, Shape and Pattern design, plus custom sheet mask dielines exclusively for Hands, Arms, Feet, Neck, Thighs.

BODY LINE

Flirty FEEt

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ABOVE: MOCKUP RENDERINGS of CARTONS & BUFFER/SCRUBBER

WALMART EXCLUSIVE

MARBLE PEEL-OFF MASKS

Freeman’s first debut of dual chamber packaging. Each chamber holds a different color (one pink, one blue). When the bottom is ripped off, users may squeeze out each side to reveal pink & blue, then they apply the face mask in a swirl like motion to create a fun marble effect on their face.

I designed the full concept from concept to execution. Font choice, artwork design, holographic print treatment, and instruction illustrations for the back.

spring 2020

MArble Peel-off | AntI-Stress Mask

2021

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— Icon Iterations —

ULTA EXCLUSIVE

Love to mask kit

Designed & Identified by me:

Sachet Graphics, Color Palette, Type Treatments, Palm Illustrations, Rainbow Concept, Graphics, Product Placement and Package Design.

Fall 2020

BELOW & ABOVE: MOCKUP RENDERINGS of carton & Sachets

ULTA EXCLUSIVE

Exotic mask blends kit

Designed graphic placement & carton cut outs

Fall 2020

FIVE BELOW EXCLUSIVE

MASK BAR

Spring 2021

I created the original concept design for these products. Identified and designed the debossing on the mask bars.

FIVE BELOW EXCLUSIVE

SPRING SKIN KIT

Flower Illustrations & layout created by me

Spring 2020

Concepts

FREEMAN BEAUTY

Oliva Care offers a variety of all natural, paraben-free, and cruelty-free products and soaps. This once small family owned company has stayed true to its natural ingredient roots for 2 decades and is now distributed in 5 countries.

PACKAGE DESIGN ASSESSMENT

The tried equestrian

The premiere site for quality consignment & discount equestrian apparel and tack. The Tried Equestrian prides themselves in reducing environmental impact by saying goodbye to fast fashion and saying hello to owning products that last.

–custom packing tape for deliveries–

L.Y.L SKINCARE

Live Young Lifestyle focuses on a lifestyle blog for all things anti-aging. From skincare, makeup, and exercise tutorials to healthy recipes and in-depth interviews and treatments with leading dermatologists, aestheticians, and plastic surgeons.

Darnell, the founder of Live Young Lifestyle developed her own skincare product line.

— Beauty Packaging design—

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L.Y.L. CONCEPTS

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Vixen

Modern Pin Curl Kit

Vixen is vintage Pin curl kit made for the modern woman who adores hairstyles of the past. Say goodbye to searching every beauty store and youtube channel for all the right products to get that perfect pin-up look. This kit has everything you need to be the foxiest lady of the 21st century.

—concept—

Faerie Drunk

Beverage Design

Faerie Drunk is a lavender mint liquor, sure to knock you off your feet. Legend has it one sip of this alcoholic potion will enter you in the magical fairy realm. Do be careful with your consumption or you will be forced to dance around the Faerie ring until you pass out from exhaustion or madness.

CONCEPT