TOY P A C K A G E
L.O.L. Surprise! Brands
L.O.l surprise! : Earth love ‘22
Introducing limited edition LOL Surprise Earth Love Dolls in MGA’s ‘NEW’ earth-friendly PAPER BALL!
L.O.L. Surprise! Earth Love - featuring the first compostable, paper-based packaging for [MGA’s] biggest selling brand. [MGA] set a goal of converting about 65% of all of the plastic balls to this new sustainable option by Fall 2022.
Earth Love™️ won ‘Top Summer Toy’ by The Toy Insider for summer 2022 & was featured in many articles on sustainability,
Earth Love™️ was also featured on Fox Business & CBS Newson6 news channels.
OMG Series 4
– Opposite BFFs –
The BFF “Opposites” line is unique because the character’s packaging mirror and face each other.
To retrieve the doll out of the package you must use the perforated heart shape around the character art on the front of the package, which was designed to save later as bff posters.
Package Becomes Playset
Package Becomes Playset
I was responsible for production mechanicals, custom patterns, copy graphics, artwork placement, ‘Collect both BFFs’ graphic, mirror shapes, & journals.
OUTSIDE
INSIDE
Tissue Paper
OUTSIDE
INSIDE
Tissue Paper
OMG PRESENT SURPRISe
Rendering showing special packaging elements : Fabric bow, Gift tag, & the amazing surprise feature of confetti & little present boxes shooting out when you slide the box open.
ACCESSORIES BAG
Piñata Illustrated by me
TISSUE PAPER
2”x3” INVITATION POSTER – FRONT/BACK
GIFT TAG
I was responsible for production mechanicals, custom illustrations, copy graphics, artwork placement, mirror shape, invitation, hang tag, pop-up boxes graphics.
