A R T D I R E C T I O N :
S T O R Y - D R I V E N
P H O T O S H O O T S
FOR MGAE’s L.O.L. SURPRISE!
L.O.L. SURPRISE! O.M.G. SWEET Nails
Directed a playful, functionality focused photoshoot for LOL OMG Nails, a hybrid doll and nail art playset. The visual approach centered on “play pattern meets functionality,” showcasing both the imaginative world of the doll and the hands-on interactive features of the product.
I wanted the dolls to actively participate within the scenes and become part of the story, it was important to me that these dolls interacting with the accessories as if they were your resident nail tech bff.
These images were used on the entirety of the packaging as How-To graphics. Their application can be viewed after the photos.
Package design & visual identity created by me
L.O.L. SURPRISE! HAIR BEADS SALON
Directed a playful, feature focused photoshoot for a the Hair Beads Salon hairstyling playset centered around creativity, customization, and imaginative salon play. The visual approach highlighted the interactive play pattern of creating hairstyles with beads and interchangeable styling pieces, while showcasing the salon inspired environment and its many functional features. Rather than simply photographing the products, I wanted the dolls and accessories to actively participate within the scenes..styling hair, interacting with the salon stations, and bringing the play experience to life.
Imagery featured the salon chairs, drawers, mannequin head, accessories, hairstyle components, and overall piece count to emphasize both the functionality and storytelling built into the playset.
L.O.L. SURPRISE! CLUB hOUSE PLAYSET (EUC)
Directed a story driven photoshoot for the Club House playset designed around imaginative interaction, personality, and world-building.
With fewer product pieces to showcase, the creative focus shifted toward emphasizing the play pattern through expressive scene building and narrative-driven compositions. Each setup was carefully art directed to give the dolls their own storyline and sense of character within the clubhouse environment, creating playful and immersive moments throughout the shoot. Through detailed prop styling, layered set design, and dynamic posing, the imagery transformed the playset into a lived in world rather than a traditional product showcase.
© 2026 Cat Caper